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Our New Brand Identity! Courtesy of Adventure Graphics!

Introducing Our New Brand Identity: A Tribute to Nature and Community


We are thrilled to unveil our newly redesigned brand identity, crafted with care and creativity by the talented team at Adventure Graphics in Sutton Coldfield. This fresh new look not only modernizes our visual presence but also pays homage to the rich natural heritage and unique charm of Wharfside Park.


The Inspiration Behind the Design


At the heart of our new brand identity is a striking brand mark that ingeniously incorporates a "W" for Wharfside Park. But this is no ordinary "W". The letter is elegantly formed by deer antlers, a symbolic nod to the majestic deer herd that calls our surrounding heathland home. These antlers represent more than just the wildlife; they are a symbol of strength, grace, and the natural beauty that defines our community.



Our location, with its designation as a Site of Special Scientific Interest (SSSI), is a sanctuary for a diverse array of flora and fauna. The new brand mark reflects our commitment to preserving this precious environment and highlights our ongoing efforts to foster a deeper connection between our visitors and the natural world.


A Design Rooted in Local Heritage


Adventure Graphics has masterfully blended elements of our local heritage into the design, creating a brand identity that is both contemporary and deeply rooted in the essence of Wharfside Park. The use of deer antlers in the logo not only signifies our resident deer herd but also embodies the spirit of the heathland that surrounds us—a landscape that has been a vital part of our community for generations.


What This Means for Our Community


This new brand identity is more than just a logo; it is a reflection of our values and our vision for the future. It signifies a renewed commitment to our mission of providing a serene and beautiful space for recreation, education, and conservation.


For our visitors, this redesign means an even more engaging and cohesive experience. From our signage to our digital presence, the new brand will be a constant reminder of the unique and treasured environment of Wharfside Park. We believe this new look will inspire both current and future generations to appreciate and protect the natural world around them.


Moving Forward


As we embrace this new chapter, we are excited about the possibilities that lie ahead. Our new brand identity will serve as a foundation for numerous initiatives and projects aimed at enhancing the park experience for everyone. We are grateful to Adventure Graphics for their exceptional work and to our community for their unwavering support.


We invite you all to visit Wharfside Park and see the new branding in action. Join us in celebrating this milestone and in continuing our journey towards a brighter, greener future.


Thank you for being a part of our story. Together, let's make Wharfside Park a place where nature and community thrive.


The team at Adventure Graphics would be thrilled to discuss how they can help elevate your business with their creative expertise. Feel free to reach out to them using the contact details below:


Adventure Graphics

Station House, Midland Drive, Sutton Coldfield B72 1TU

0121 354 1010

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